Lauren Campbell


is an architectural and graphic designer, installation artist, researcher, and writer 



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08 Orange Liqueur Branding


Mockup final poster
Mockup final billboard
Mockup bottle
Final poster

DATE: 2025  

ROLE: Graphic Designer

COLLABORATORS: N/A
Inspired by vintage aperitif culture, a fictional orange liqueur called Panthera, seeks out storytelling and packaging that feels tactile and celebratory. The brand evokes a warm, retro atmosphere using color, photography, and composition to connect with a customer who values laid-back cool and quiet charm.







Early Exploration:

Background image tests
Branding ideation, image + type tests
Background image pre-color grading
Type testing with label material