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08 Orange Liqueur Branding
Mockup final posterMockup final billboardMockup bottleFinal poster
DATE: 2025
ROLE: Graphic Designer
COLLABORATORS: N/AInspired by vintage aperitif culture, a fictional orange liqueur called Panthera, seeks out storytelling and packaging that feels tactile and celebratory. The brand evokes a warm, retro atmosphere using color, photography, and composition to connect with a customer who values laid-back cool and quiet charm.
Early Exploration:
Background image testsBranding ideation, image + type testsBackground image pre-color gradingType testing with label material