11 Daily Practice Campaign
Close up shuttlecock, turf pedestal, light up acrylic risers Art wall with tennis court inspired geometry, pair of shuttlecocks, tennis ball riserOverview of full campaignTurf sign and tennis ball risers
DATE: July 2024
ROLE: Installation design, installation artist, photographer, photo editor
COLLABORATORS: N/A with support from the Anthropologie Team
Supplied with a concept to expand Anthropologie’s Daily Practice activewear line I led the design, fabrication, and installation of a large-scale retail display inspired by luxe sport motifs. The installation included oversized shuttlecocks handcrafted from wood, foam and plaster, custom tennis court-inspired art-walls, and sculptural moments using tennis balls and bold color blocking, all anchored by a large turf covered pedestal with lights and acrylic. The display energized the retail space while highlighting product with playful scale, texture, and a sense of motion.
Process and Proposal:
Small shuttlecocks ready for installLarge shuttlecock during making Tennis ball risers before acrylic Final campaign mockup after feedback, 3D modeled